ALARA - EMERGE

COMING SOON.

WELCOME TO THE INAUGURAL EMERGE COMPETITION. LUXURY RETAILER ALÁRA BEGINS IT’S SEARCH FOR THE BRIGHTEST AFRICAN CREATIVE TALENTS.

ALÁRA is committed to providing a growth platform for young and vibrant creatives in the fashion and design space all over Africa. The Emerge project was conceived as an avenue for recognising, assisting and showcasing these talented young creatives across the continent.

True to ALÁRA’s pioneering nature, Emerge will offer a unique platform, as well as financial and logistic support to designers and creatives chosen after an in-depth process of selection. This allows the program to contribute to the vitality and durability of the fast-growing industry.

The fashion and creative sectors represent an ancestral know-how linked with young innovative energy, that is fast becoming a valuable asset for Africa and one in need of investment.

PRIZES

FASHION DESIGN

  • Cash grant to create a RTW collection
  • Collection will be stocked at the renowned concept store, ALÁRA
  • Access to top business and creative leaders within the industry for mentorship
  • Access to top business and creative leaders within the industry for technical training
  • Access to international showcasing and trade shows

ACCESSORIES DESIGN

  • Cash grant to create a collection
  • Collection will be stocked at the renowned concept store, ALÁRA
  • Access to top business and creative leaders within the industry for mentorship
  • Access to top business and creative leaders within the industry for technical training
  • Access to international showcasing and trade shows

 

PHOTOGRAPHY

  • Cash grant to create a photography exhibition at ALÁRA
  • Opportunity to shoot a campaign for an established fashion house
  • Access to top business and creative leaders within the industry for mentorship
  • Access to top business and creative leaders within the industry for technical training

FILMMAKING

  • Cash grant to create a short film to be exhibited at ALÁRA
  • Opportunity to shoot a campaign for an established fashion house
  • Access to top business and creative leaders within the industry for mentorship
  • Access to top business and creative leaders within the industry for technical training

 

GUIDELINES

GENERAL GUIDELINES FOR FASHION AND ACCESSORIES DESIGN

Participants should;

  • Have a brand story that resonates with Africans and must be African*
  • Have produced at least 2 bodies of work
  • Be between the ages of 18 and 35
  • Not have had their work showcased on any major platforms in Nigeria or Africa (what is major will be determined on a case by case basis)

*African here refers to those with proof of nationality.

GENERAL GUIDELINES FOR PHOTOGRAPHY AND FILMMAKING

Participants should;

  • Be Nigerian* and must also be based in Nigeria to be considered
  • Have produced at least 2 bodies of work
  • Be between the ages of 18 and 30
  • Not have had their work showcased on any major platforms in Nigeria or Africa (what is major will be determined on a case by case basis)

*Nigerian here refers to those with proof of nationality.

JUDGING PROCESS

Judges will select finalists based on creativity, adhering to brief and other criteria. Their decisions are final.

Submission of applications closes on Friday 15th of June 2018